Marketing · Demand generation · Venture-backed companies
Hire demand generation managers around pipeline ownership, not lead volume
Demand generation searches for venture-backed and early-stage B2B companies: define whether the mandate is pipeline, ABM, paid, lifecycle or marketing automation before posting a generic demand-gen title.
You speak with Emily Landon directly. Guarantee terms are confirmed on the call.
- 3–5 days to first intro
- 14–21 days to offer
- 100% refund guarantee
TTR-reported benchmarks
TTR-reported proof
- 14–21 days to offer vs industry 60–90 days
- Every candidate passes the Distributed Systems Filter
TTR-reported figures. Timelines are firm benchmarks, not a promise for every mandate. Guarantee terms are confirmed in the intro call.
What you get
What you get when you hire demand generation managers with TTR
- 01
A scoped mandate first
Start with a working session with Emily Landon on why the role exists now, what it owns and who decides.
- 02
First intros in 3–5 days
TTR-reported benchmark from a scoped mandate to the first candidate introductions.
- 03
Vetting on two layers
Candidates are judged on evidence of judgement in the function and on operating ownership. Every candidate passes the Distributed Systems Filter.
- 04
An offer in 14–21 days
TTR benchmark, against 60–90 days industry-wide. Scope, seniority and decision speed on your side move it.
- 05
Hires that hold
TTR reports 98% long-term retention. The search is built for a durable hire, not only a closed one.
- 06
100% refund guarantee
TTR reports a 100% refund guarantee. The specific terms are confirmed on the intro call with Emily Landon.
Roles
Roles TTR searches for
- Demand Generation Manager
- Senior Demand Generation Manager
- Demand Generation Lead
- Growth Marketing Manager (demand)
- Performance Marketing Manager
- Marketing Automation Manager
- ABM Manager
- Lifecycle Marketing Manager
Vetting
How TTR vets demand generation managers
Two layers of the hire
Pipeline judgement: ask for evidence of customer acquisition cost, conversion and pipeline outcomes, with an honest account of attribution limits. Screen for experiments the candidate owned and what they learned, not vanity lead counts or résumé keywords.
Operating ownership: test how the candidate works with sales on qualification and handoffs, stewards the budget and owns the marketing stack. Agree access to data, CRM and automation responsibilities, and who decides which experiments continue.
Distributed Systems Filter
Every candidate passes the Distributed Systems Filter
Every candidate TTR introduces passes the Distributed Systems Filter, across engineering and operational roles. Ask Emily Landon how the filter applies to your mandate and what evidence will be used to assess candidates.
- Applies to every candidate TTR introduces
- Used across operational roles as well as engineering
- Ask Emily Landon what evidence will be used for your mandate
Speed
How fast can you hire demand generation managers?
Firm benchmarkTTR reports 3–5 days to initial candidate introductions and 14–21 days to offer, against 60–90 days industry-wide. These are firm benchmarks, not a promise for every mandate; scope, seniority and decision speed on your side all move them.
- 3–5 days to first intro (TTR benchmark)
- 14–21 days to offer (TTR benchmark)
- 60–90 days industry range, shown for comparison
TTR: 14–21 days to offer
Industry: 60–90 days
TTR-reported benchmark, not a promise for every mandate.
Guarantee
Backed by a 100% refund guarantee
TTR reports a 100% refund guarantee. The specific terms are confirmed on the intro call with Emily Landon, so you know them before the search starts.
- 100% refund guarantee (TTR-reported)
- 98% long-term retention (TTR-reported)
- 400+ placements (TTR-reported)
Process
How the search works
- 01
Scope the mandate
Name the pipeline constraint, buyer, sales motion and whether ABM or broad demand is in scope.
- 02
Calibrate the bar
Agree evidence of pipeline impact, acquisition cost, conversion and attribution honesty.
- 03
Introduce candidates
Assess candidates against the experiments, sales collaboration and stack ownership the mandate needs.
First intros: 3–5 days (TTR benchmark) - 04
Close and settle in
Align qualification, handoffs, resources and first-90-day outcomes through offer and onboarding.
Offer: 14–21 days (TTR benchmark)
Compared
TTR against the industry range
| Measure | Industry range | TTR |
|---|---|---|
| Time to offer | 60–90 days | 14–21 days |
| Time to first intro | Not compared | 3–5 days |
| Vetting | Not compared | Distributed Systems Filter |
| Long-term retention | Not compared | 98% |
TTR-reported figures. The 60–90 day industry range is the only external reference shown. Every TTR candidate passes the Distributed Systems Filter.
Who it's for
Who this search is for
For founders and go-to-market leaders at recently funded, venture-backed and early-stage B2B companies who need measurable pipeline after a raise. Under 50 employees is preferred; under 200 employees is the maximum for the best-fit company profile.
For teams where sales is waiting on qualified demand and companies that need a builder who can own experiments end to end, from the channel and stack to attribution and the sales handoff.
Recently funded
Venture-backed or early-stage companies hiring after a raise.
Under 50 employees preferred
The best-fit company profile.
Under 200 employees maximum
Past that size, a different search model may fit better.
Built for founders
TTR runs specialist search for founders of venture-backed and early-stage companies.
Board-level mandates at established companies may suit a retained firm better. The retained search comparison sets out where that line falls.
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See the searchFAQ
Questions about hiring demand generation managers
How does demand generation differ from a growth marketer or marketing manager?
Demand generation centers on qualified pipeline and the sales handoff. A growth marketer may own a wider acquisition and activation motion; a marketing manager may own a broader channel mix, brand and budget. Positioning and launch ownership belong in a product marketer search. Define the outcomes and boundaries before settling the title.
When should account-based marketing be in scope?
Include ABM when you can name the target accounts, describe the buying group and agree how sales and marketing will work those accounts together. If the buyer or sales motion is still unsettled, scope discovery and broader demand first rather than treating ABM as a default channel.
What metrics should I bring to the intro call with Emily Landon?
Bring your current pipeline, qualification definitions, conversion by stage, customer acquisition cost where you can measure it, and the attribution limits you already know. Include the sales cycle, channel spend, CRM and automation setup, and who owns the sales handoff. Unknowns are useful too; do not fill them with estimates presented as facts.
Next step
Put the mandate in front of Emily
Bring the role, even if the scope is unsettled. The intro call is where we pressure-test it and confirm guarantee terms.